Read up
Marketing insights that don't waste your time
Practical guides on AI, automation, and getting more out of your marketing workflow.
Latest articles
Newsletter Analysis: What Your Open Rate Can't Tell You
Your newsletter analysis counts a server fetching an image as an open, and nothing marks which ones had a reader. You still report it, because it moves and feels like a score. Which of your metrics survives if that column vanishes?
Martin H.ReportingNov 6, 2026Marketing Funnel Stages: Every Stage Ends at an Event
Your funnel diagram has a number nobody in the room chose. It came from a slide, then a template, then a tool default, and it has read as fact since. Can you name the event that closes your second stage, or only the label on the box?
Martin H.ReportingNov 6, 2026Brand Advocacy: The Four States Your Dashboard Blurs
Your advocacy column holds four states under one label, so the number you report is often evidence of a state you already passed. Can you name one customer who spoke up unprompted, and date it?
Martin J.Nov 5, 2026Employee Advocacy Program: The Review Queue, the Policy and Week Three
Someone in your company is still waiting for approval on a post about an event that ended three weeks ago, and the next one never got written. How long did your last ten posts wait?
Martin H.Social mediaNov 5, 2026
Manage Google Ads Smarter With AI.
Editor's picks
11 Apps Like ChatGPT That Are Worth Switching To (2026)
ChatGPT is the obvious starting point. It's not always the right one. Which app handles your actual workflow better — the long documents, the citation-heavy research, the marketing copy that needs to stay on-brand? That depends on a detail most AI comparisons never ask about.
Martin J.Tool comparisonsJun 27, 202610 Best Free ChatGPT Alternatives in 2026 (No Credit Card Required)
You've been paying for ChatGPT Plus — or accepting the free tier's message caps — without seriously testing what's available for free in 2026. That's an uncomfortable position to be in, especially now that several alternatives offer unlimited free access with models that rival the paid tiers on specific tasks. Are you paying because ChatGPT is genuinely better for your workflow, or because you set up the subscription two years ago and never looked back? The free AI landscape changed dramatically in the last 12 months. Meta AI removed all usage limits. DeepSeek's reasoning model launched with no paywall. The Gemini Pro tier moved behind a paywall in April 2026 — but the Flash tier, which handles most daily tasks well, is still completely free. The tool that works best for your specific use case might not be ChatGPT at all.
Martin J.Tool comparisonsJun 26, 2026Agentic Marketing Tools: 8 Platforms That Actually Automate the Work
You spent six hours last Tuesday configuring a Zapier workflow that was supposed to run itself. It does run — if you remember to check that the Google Sheet is formatted correctly, that the webhook hasn't timed out again, and that someone manually approved the content before the scheduler fires. You built an automation. You did not build an agent. There is a difference, and it is the difference that determines whether your stack saves you time or just moves the manual work to a different screen. Most tools marketed as "agentic AI" are actually very smart autocomplete. Does yours plan, execute, and adapt — or does it wait for you to tell it what to do next?
Martin J.Tool comparisonsJul 11, 2026Claude Design vs Canva: They're Not Competing — Here's What Actually Matters for Your Workflow
You've been treating this as a choice between two competing tools. It isn't. Canva is Claude Design's official export partner — Anthropic built the integration in deliberately. So what are you actually deciding here?
Martin J.AI tools & agentsJul 5, 2026
Looking for something specific?
Browse by topic
… or see all articles
Your competitors are already using AllAble. Are you?
The marketers pulling ahead aren't working harder. They're just working with one tool that does everything — that tool is AllAble. Try it yourself!